GOING GUARANTEED: A SOLUTION IN A HIGH RISK MARKET

Safety has been the number one priority of Spade and Archer these past two weeks as the news of the pandemic became increasingly concerning. After setting up the safety protocols that keep our clients and staff members healthy, we got to work on how our business will continue to solve problems for our listing teams in an uncertain market.

First, we changed our client processes to be completely touchless. Our new Instant Pricing tool now gets you the quote you need to start checking items off your listing to-do’s. Check out the whole story on that right here.

Second, we’re leveraging our Guaranteed Home Staging® program to offer some flexibility to our Pay-Up-Front clients during this time of market instability. Guaranteed Home Staging,® of course, is our pay-at-closing option where no monthly rental fees are paid while the home is listed, and staging is only paid for when the home finally closes.

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More than ever before, a full, visually descriptive property will garner the most attention online. Professional photos after a top-to-bottom stage will show your home shoppers exactly how every space of the home can be used.

If you are considering home staging a new listing and want to compare both experiences, use the Instant Pricing tool to have a few quotes, then you can assess best you can the level of certainty you have over the speed of sale to make your decision.

Even if you are not ready to list right away, getting your staging completed now will get you one step closer to being ready to go when the market returns. We’re looking forward to being part of your listing team whenever you are ready!

Client reviews:

Justin and his crew at Spade and Archer Design Agency  were absolutely amazing in staging my listing in Milwaukie, OR.  From the initial consultation my client felt comfortable working with the them.  Justin actually listened to her and implemented some of her suggestions in a very professional manner which truly put her at ease. The two types of billing gave her an option in case the home took longer on market. Installation was flawless, presentation was amazing, removal came off without any damage to the home and the office was extremely easy to work with.  I would highly recommend Spade and Archer Design Agency to anyone looking for professional help with their listing because as we know well done staging sells houses faster and for a higher price.

New Instant Pricing Tool Makes Staging Touchless

We have to admit—it was just a coincidence we had a special launch up our sleeve when the world slowly became increasingly alarmed about COVID-19. This planned announcement ended up being perfectly timed with our need to incorporate safety protocols company-wide for this pandemic.

Our corporate staff worked for weeks and weeks to answer what was truly just a response to many of our clients’ requests for upfront estimates on staging.

We developed an on-demand and accurate pricing tool so our agent partners can get the quote they need to list their newest project. This was a very innovative solution for us!

Simply spend a few minutes answering questions about the property and you’ll receive your home staging quote right in your email. The quote is accurate and it’s a much faster process than waiting to connect with us and evaluate the property for you.

Simultaneously, this switch to Instant Pricing changed our process with each client and completely removed the need to meet our clients and home owners in person. Aligning with our strict social distancing policy, we can now provide the exact same great staging services, but while keeping ourselves and our clients safe.

Our new COVID-19-ready, touchless process looks like this:

  1. Complete your Instant Pricing on our website. Gather as many quotes as you need and play with our different servicing options.

  2. With your preferred quote chosen, book a free consult for a Spade and Archer design manager to visit the home (without you!). Just send access information and our team will complete this next step.

  3. Time to book your installation date — our remote staff will take care of the all the details and our warehouse and design team will seamlessly install your project.

  4. When the home sells, we’ll return with our warehouse and design teams to destage —also not requiring your presence.

And that’s it! You can enjoy all of the perks of home staging and expect every level of safety and precaution to be taken seriously in the process.

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The reviews are coming in from our agent partners….

“I was delighted to see the instant pricing option! I had never seen a staging company offer anything like it. It was so quick and simple. After seeing how reasonable Spade and Archer's pricing was after using the instant pricing tool, it was a "no-brainer!" I immediately made an appointment. Spade and Archer continues to impress me with the quality of their work and transparency. I feel like we have a partner with the common goal of getting homes sold. I encourage everyone to try their instant pricing tool.”

DENISE INGRAM
WINDERMERE

“That was so cool! He looked at the space, made suggestions, and the “boom” price and the rates are super competitive! We are going with Spade and Archer!”

DANA AUSTIN
WINDERMERE

“I jumped at the chance to try the new pricing tool. It only took a minute or two and returned the info I need to provide an estimate for our clients as they prepare their home for sale. I feel like this will save me a lot of time and take the guesswork out of the process. I also feel like it will give me a competitive advantage for listings.”

JOYCE JUNTUNEN
COLDWELL BANKER BAIN

“The instant pricing tool was easy to use, timely, and much appreciated.  It expedited the process so that I could communicate costs to my clients quickly.  Also, offering the online discount was a nice feature and my clients appreciated it.”

TERRY PAYSENO
COLDWELL BANKER BAIN

Sale Prep Tips for a Hot New Years Listing

2020 is here and so is the start of another busy spring real estate season. With the end of the slower holiday months, it’s time to prepare for a different market with more inventory and home shoppers coming to the table. Shaking off the holiday mindset (and holiday clutter) to make room for serious home listing preparations is the task at hand. We asked our founder, Justin M. Riordan, for his best tips to get back in the game this January.

6537 NE Rodney Avenue, Portland Oregon, front facade.

6537 NE Rodney Avenue, Portland Oregon, front facade.

Q: Agents are ready with open arms to help home owners who wanted to wait until after the holidays to list their home. So, Justin, what’s the best way to get a homeowner from holiday mode to being really prepared to list and sell? 
A: With almost every homeowner, the biggest challenge is finding the right mindset. Many of our sellers come to us feeling very much like a client. We do our best to help them change their perspective from “client” to “small business owner” with one big item to sell. The big difference is getting them to understand that they must be more concerned with the buyer's needs than they are with their own needs. Usually the sentence, “Of all the people in the world who might buy this house, you are are not one of them,” is a fairly effective tool for mindset change. 

Q: Holidays bring more clutter, gifts and seasonal stuff than ever — what are your best tips on cleaning house and getting to the nitty-gritty work of moving/storing/selling/donating everything top to bottom?
A: Rome was not built in a day. The toughest way to declutter is doing it right before moving out — especially after years or decades of living there. My best advice is to start slowly, with one medium size box. Fill this box with items that you think you might no longer need or want. Place this box in your storage area, garage or closet with a simple label like "Packed January 2020” or “Donate January 2021." Do this every three months in winter, spring, summer and fall. Throughout the year, you will test the idea if you in fact need these items or not.  If, for a whole year, you did not attempt to open the box, it can be donated to your local charity. Each time you pack a new winter box, it will replace the box packed laster year. The good news is you only have four packed boxes at any given time, and you can keep your clutter in check with little to no anxiety.  

If you have to declutter right now because you are getting ready to sell, I would highly recommend the colored tape system:  Create a color key chart with a square of tape next to each of the following lines:  

RED:  Move to next home

ORANGE:  Trash

YELLOW:  Storage

GREEN: Leave here for staging

BLUE:  Donate to Charity A

PURPLE:  Donate to Charity B 

Print this key chart and tack a copy of it in each room of the house. Take the tape with you and mark every single item with a piece of tape telling the packer (whether it be you or somebody else) where that item is supposed to go. Now you can wordlessly communicate where each item is going to go to anyone assisting you in your move. Even if you are the only person packing I find this system makes the separation between thinking and doing quite easy.

6537 NE Rodney Avenue, Portland Oregon, living room.

6537 NE Rodney Avenue, Portland Oregon, living room.

Q: Depending on the market, December might have been slower — either less inventory or fewer home shoppers. Now that we’re headed in the right direction towards spring, both will increase. What are your best tips for a competitive listing? 
A: Get listed early. The market has been slowing during the past year and we are starting to see our first uptick in listings in a while. We have had a high volume for houses that will be going on the market in March, April and May. If you can beat that rush, you might standout better in your market. Be sure to follow the golden rules of selling a house: prepare properly, stage properly, price properly. 

Prepare Properly: Get an outside eye like from a home stager like Spade and Archer to take an unbiased look at your house. Create a list of the improvements they suggest. Assign a value to each item in terms of time, money, and energy. From there, decide which of these items to complete. Keep in mind the more you complete, the faster the house will sell, and for a higher price! 

Stage Properly:  Stage your house from soup to nuts. Stage every room completely. Putting a chair and a rug in an empty room is not staging. Staging only a few rooms and expecting your buyer to be impressed is a huge mistake. Virtual staging is like having a profile picture that has been photoshopped within an inch of fiction and expecting to get a second date. Paying a stager to rent furniture means the longer they fail to get your house sold, the more money they will make.  Build your team in a smart and thoughtful way. Make sure your stager has their goals in line with yours. With Spade and Archer Guaranteed, we only get paid when you do… when your house sells. We win together, we lose together. 

Price Properly: Your real estate agent will perform a Comparative Market Analysis. This will give them a very good idea how your home should be priced. They will want to pricing your listing at a nice round number like $600,000 vs. $599,999. Trust them, with a nice round number they will be able to capture two categories of the search engine like $500,000 to $600,000 and 600,000 to $700,000 where as $599,999 would have been missed by the $600,000 to $700,000 searches. You can nearly double your clicks by choosing round numbers rather than numbers that end numbers other than zero’s. 

6537 NE Rodney Avenue, Portland Oregon, dining room.

6537 NE Rodney Avenue, Portland Oregon, dining room.


Q: Home staging — like in most things — is you get what you pay for. What should an agent and a homeowner look for in a stager before adding them to their listing team? 
A: Take a look at the stagers website or social media then ask them for links to projects similar to yours. Ask them for a free consultation and pricing based on that consultation. Ask them about their education and work history. Then ask them if they will still get paid if your house never sells. Ask them if their work is guaranteed to be successful. Ask them if the staging is free if the house does not sell. 

Q: Lastly, a lot of expenses can come when listing a home and it can be tough right after a spendy holiday season. What’s your best advice for getting quality staging on a budget? 
The best deal on the market right now is Guaranteed Home Staging® by Spade and Archer. For just $750 we will stage the entire property for as long as it takes for the home to sell. The remainder of payment will come from escrow when the sale of your home closes. If the sale never closes, we simple remove our furniture and return your $750. Full house staging for unlimited duration of time for only $750 up front sound like a heck of deal to me. Did I mention that 96% of our guaranteed projects sell? 

6537 NE Rodney Avenue, Portland Oregon, master bedroom

6537 NE Rodney Avenue, Portland Oregon, master bedroom

HELP! MY SELLER CAN’T (OR WON’T) MOVE OUT!

HELP! MY SELLER CAN’T (OR WON’T) MOVE OUT!

Staging options when you need some occupied assistance - an interview with our Creative Director .

Real estate pros know that a vacant, fully staged home is the best way to sell a home fast for the highest bid. But sometimes that’s just not a reality for the home seller. Making lemonade out of lemons, what’s the spectrum of occupied staging options? There are a few! So let’s dig in with Spade and Archer Seattle Creative Director who keeps our office flowing smoothly with all kinds of staging projects every day.

Let’s get clear on terminology, what’s effective, and what you can expect from these tiered staging options for occupied properties.

Q: What is occupied staging? 

A: When a homeowner is still living in the property, either on a partial or full-time basis, we consider this an occupied staging project. 

Q: What is a rearrange? 

A: When we only use the home owner’s belongings to freshly design the property for listing, that is called a rearrange. Our design team will go into an occupied home, provide guidance on how to declutter and organize, select which furniture items to hide, and which to feature. After our team is finished, the home is categorically ready to be shown and listing photographs are ready to be taken. 

Q: What is an enhancement? 

A: Similar to rearrange staging, our design team will evaluate a home in a consult and use the owner’s belongings to stage a home, but an enhancement stage is when we supplement with Spade and Archer furniture, art and decor to create the overall design scheme. This service touches every surface creates a clean, modern overall look that appeals to the ideal demographics of the future home buyer. In this scenario the homeowner is either still living on-site in the staged home or they may be living off-sight while we are using their items through the process.

Q: How long does it take? 

A: In most cases, all of our services are completed in a single day. 

Q: Can the homeowner be there? 

A: Spade and Archer recommends the homeowner and all subcontractors, realtors, cleaners, or other service providers are not present during our installation. There are many moving parts to our staging process and having the space to ourselves is the most effective way to meet our goal of a great product for the eventual buyer.

Q: Why does it work in our current market? 

A: Slower real estate months generally result in more occupied homes on the market. With uncertainty around how long the sale will take, homeowners are less motivated to move out.  That being said, I believe it’s an opportunity missed to not list in the winter months as there are many people still looking and the inventory is low, thus allowing the winter listings to stand out. If you want to take advantage of the winter real estate season, not moving out and simply using us for a rearrange can really hedge your bets and allow you to still stand out with a well-arranged home. 


Q: Is there a running rental rate? 

A: An enhancement has a recurring rental rate as some of our Spade and Archer's items are supplemented into your design. If it’s a pure rearrange, then the one-time labor fee is all you pay. 

Q: Does it work?

A rearrange does work, however, it is less effective than our vacant stages. Generally, when used it creates a much more marketable listing. The best and most price-effective product we offer is a vacant stage in our Guaranteed Home Staging® program -- a no-risk option where full staging in the vacant home is paid at closing, and if it does not sell, Spade and Archer does not charge the homeowner a dime. This Guaranteed Home Staging® program allows both the homeowner and Spade and Archer to work as a team to get the home sold as fast as possible and at the highest price. Like the rearrange, a vacant Guaranteed Home Staging® listing does not have any recurring rental fees and can stay staged as long as needed with no additional cost. The difference is the rearrange product is paid upfront, while the Guaranteed project takes the payment out of escrow. It also gets you a full stage, inside and out, with a design that is guaranteed to sell. All in all, we have many different options that can fit your needs no matter what the financial situation is or how cold it is outside. 

Ten Steps to Sell a Stale Donut

What is a stale donut?

A stale donut is a real estate term describing a house that has been on the market for a very long period of time, with little traction. It looks just as beautiful as it did the day that it went on the market, but here we are, 225 days later. It’s still exactly the same, and nobody wants it because it's been sitting on a shelf for so long. The instant a home shopper sees the number of days on market they think, "Well what's wrong with it? Must be infested with rats or squatters, I don't know...!?" That is a stale donut.

Let’s talk about the ten steps to transform a stale donut into a mouthwatering, fresh-baked pastry folks are dying to get their hands on.

Step#1: Kill the Listing

Sellers are often afraid to remove the listing because they think their ideal buyer is “coming any minute.” The definition of insanity is doing the same thing over and over and expecting a different result. If your home has been listed for 385 days, the current strategy has not worked.  You have to change it up. In order to do that, you’re going to have to go home, start from scratch and completely re-evaluate the situation.

Step#2: Move Out

Generally, if your home has been sitting for a long time the reason is one of two major offenders: priced too high or presented poorly.  It may also be a combination of: vacant, empty and not showing well bare; priced too high; occupied and just looks like hell; or terrible staging.  Start with the vacating property and getting out of there. Pack up your stuff, relocate, go to an Airbnb, find a rental apartment, move into the vacation house that you have at the beach, go to the ADU that's in the backyard, get out of that house. You are stopping the sale. Clearing out of the space gives you the opportunity to really prep the house for the next buyer. 

Pack with two different colors of tape – one to label boxes for storage and another color to label boxes going to your temporary apartment. Store the stuff you're not going to use on a daily basis like sentimental or decorative items. Items like enough sets of dishes for your family to eat one meal per day, a TV, a couch, beds and other basic needs, you’ll bring with you to your temporary housing. The home you are listing is going to be prepared correctly which means it’s going to sell really fast which means you're going to be moving into your next house before you know it.

Step #3: Consult a Home Stager

It can be scary to have a home stager come to your house. It might seem invasive to have someone you don’t know knock on your door to evaluate your personal space. They are also going to be the first one to be honest with you about your home because they're the first ones as a service professional to give you honest feedback. Home stagers know how to sell homes and they are coming to judge yours.  This is actually their greatest value. A home stager is going to be the first one to say, "Look, you have to repaint the bathroom, you have to get rid of that brown sponge-paint." You'll be like, "Why?" And the stager will say, "Well, it’s a huge turn off to the next buyer and makes this space look darker." The blunt honesty of telling you what will and will not appeal to the future buyer is no reflection of the home you LOVED, only the home you are trying to sell to another family.

You should not pay a home stager for a consultation. It’s their job to tell you how to get that house ready for market. They're going to give you a lot of fantastic advice but you will not need to confirm a “yes or no” during that meeting.  All you're going to do is take notes of that advice.

Once the home stager is gone, then you're going to take that list and assign three values to them: time, money, and energy. Once you have those three values assigned you can make a decision if you're going to do each one of those things or not. Take a breather after the stager leaves, assign reasonable numbers to each task and make a logical decision not an emotional one.

Step #4: Execute the Scope of Work

Now you have that precious to-do list. That might mean you hire contractors, or DIY it, do some landscaping, painting, etc. Depending on the condition of the house, there may be a lot of moving parts. Coordinate with your partner or family, create a timeline for these tasks and get organized. Figure out which you can do yourself and which you need to hire out.

Step #5: Stage It

Finally, all the basics of the home are set and well-prepared for the next family. Now it’s time to SHOW OFF the features and functionality of the home so your ideal buyer will know from first glance what their life will look and feel like. This is when you're going to hire a home stager. They have the expertise in selling homes, skill in design and all the furniture ready to create a drop-dead gorgeous listing.  Your professional home stager will cost you anywhere from one to two percent of your final sales price, but they're going to bring you 10% more money at closing time.

Your home stager is going to create a design using furniture, color and art in your house that is not reflective of your personal style choices. In fact, of all the people in the world who might buy this house, you are not one of them. Your home stager is going to design for the 90th percentile of people that are looking at your house so they can garner the most offers in the least amount of time. This is not about your taste, this is about visual merchandising for a product that you have to sell, and that's it.

Bad staging can do more harm than good. Seriously reconsider that budget stager and if they would be more of a hindrance than a help. When it comes to cheap staging versus a professional, it's like having K-Mart compete against Nordstrom.

 Step #6 Re-Document the Home

Your house is now perfect and ready for visitors – so let’s show it off with a show-stopping listing. This will include fresh photos, and possibly video or 3D walkthrough.  

Use these new photos, and potential videos and 3D walkthroughs to create a single property website. If you have a stale donut, having a single property website is going to be huge because all of the listing services like Zillow and Redfin are going to have those old, tired photos of your last listing. While it will cost a little bit more, it is worth it. A professional real estate photographer will work wonders for that fresh listing.  

Step #7 Create a New Listing

Create a new MLS number so you can re-assign that to this fresh listing and no longer associate it with the old listing. You may be welcoming back home shoppers that had previously seen the home. Ideally, we want them thinking this is a whole new property.  

Step #8 Change the Price

Again, it’s usually one of two reasons why houses don't sell. The home is either overpriced or it’s not prepared correctly. If you are not prepared to drop your price a single dime, then raise the price by $10,000 dollars, or by $5,000 dollars, or by something, by anything. The way that people search for properties today is that they go to a listing website and they put in their price range. $400,000 to $500,000. And if your number comes up in that same exact range, you're only hitting those people that are looking for $400,000 to $500,000. Give them a slightly different searching number so they’ll get a slightly different demographic of people looking for this space.

Step #9 Throw a Party

It’s a celebration! Time to have a calm, home-focused event to invite folks over.  If you have great views, it might be during the night time. Maybe it's a breakfast event. Whatever the theme or time of day, you want to get that invitation out to every single real estate agent you can possibly find. Reach them any way you can, it might be postcards, it might be emailed, it might be phone calls, get them to your house, give them a drink, and give them food. Any way that you can get people to come to your house, start a buzz around your property. You have a stale donut on your hands and it's toxic. The second you can change the narrative around that project, the faster you will sell that house.

Step #10: Sell the House

Which brings us to step number ten: sell the freaking house. After the party, organize your showings, have your open houses and start watching those bids come in. Good luck!