ASK JUSTIN: GUARANTEED VS CONVENTIONAL

QUESTION: What are the key differences between Guaranteed Home Staging and Conventional Home Staging?

ANSWER: The key differences between Guaranteed Home Staging® and Conventional Home Staging lie in the financial aspects and the level of service provided. Here's an overview of each:

1. Financial Arrangement:

   - Guaranteed Home Staging®: In this model, the home staging company typically covers the upfront costs of staging the property. The homeowner or real estate agent agrees to pay for the staging services only if the property sells within a specified time frame. If the property doesn't sell within that timeframe, the staging company may waive the fees or offer a discounted rate.

   - Conventional Home Staging: In conventional home staging, the homeowner or real estate agent pays for the staging services upfront, regardless of whether the property sells or not. The fees are typically based on the services provided, the size of the property, and the duration of the staging.

2. Level of Service:

   - Guaranteed Home Staging®: Since the staging company is invested in the sale of the property, they may provide a more comprehensive level of service. This can include not only staging the home but also assisting with market analysis, pricing strategies, and other aspects of the selling process. The staging company may have a vested interest in ensuring a successful sale and may offer additional support to increase the chances of selling within the agreed timeframe.

   - Conventional Home Staging: With conventional home staging, the primary focus is on staging the property to make it more visually appealing and marketable. The staging company typically provides furniture, accessories, and expertise to showcase the property in its best light. However, their involvement may not extend beyond the staging process itself.

The choice between Guaranteed Home Staging®and Conventional Home Staging depends on various factors, including the homeowner's financial situation, their level of confidence in selling the property within a specific timeframe, and the desired level of service and support throughout the selling process. It's essential to consider the terms, conditions, and costs associated with each option to make an informed decision.