As a home staging expert and avid fan of architecture, I’ve always been fascinated by how the bones of a house can tell its story. In the Pacific Northwest, we’re blessed (and sometimes cursed) with a melting pot of architectural styles. Whether it’s a Craftsman Style Bungalow or a modern minimalist masterpiece, understanding the distinct characteristics of these styles can make or break your staging strategy. Let’s dive into the 10 most common types of residential architecture you’ll encounter in the PNW—and how to stage them like a pro.
1. Craftsman Bungalow
Characterized by wide porches, exposed beams, and built-in nooks, the Craftsman bungalow practically oozes charm.
Staging Tip: Lean into the natural materials by emphasizing earthy tones and textures. Highlight built-ins with curated displays and keep the decor cozy but uncluttered. Think warm throws, wood accents, and soft lighting.
2. Mid-Century Modern
With clean lines, large windows, and open floor plans, mid-century homes are a hallmark of 1950s and ‘60s design.
Staging Tip: Embrace the retro vibe without going kitschy. Focus on low-profile furniture, neutral palettes with pops of color, and minimalist decor. Don’t forget to draw attention to those floor-to-ceiling windows—natural light is your best friend.
3. Northwest Contemporary
This style celebrates the region’s natural beauty with wood accents, large windows, and seamless indoor-outdoor connections.
Staging Tip: Blur the lines between interior and exterior. Add natural accents indoors, use furniture to frame outdoor views, and stick to neutral, organic materials. Keep things light and airy to echo the home’s harmony with nature.
4. Ranch-Style Homes
Single-story, sprawling layouts make ranch homes a practical choice for many buyers.
Staging Tip: Define open spaces with rugs and furniture groupings. Create a sense of flow from one room to the next, and use mid-century-inspired furnishings to give a subtle nod to the home’s origins.
5. Victorian Homes
With ornate details, gabled roofs, and often a turret or two, Victorian homes are undeniably striking.
Staging Tip: Tone down the frills for modern buyers. Stick to a clean, neutral palette to balance out the intricate architecture. Use vintage-inspired furnishings sparingly to maintain the home’s character without overwhelming.
6. Colonial Revival
Symmetry and formality define Colonial Revival homes, with their centered doors, shuttered windows, and balanced proportions.
Staging Tip: Highlight the home’s classic elegance with traditional furnishings and neutral colors. Add subtle, contemporary touches to keep it from feeling dated. Think modern light fixtures or a sleek, understated rug.
7. Modern Farmhouse
This trending style marries rustic charm with contemporary design, featuring shiplap, barn doors, and industrial accents.
Staging Tip: Play up the cozy factor with warm, inviting textures like chunky knits and reclaimed wood. Keep the palette light and neutral, and avoid overdoing the “farm” elements—no one needs to see a chicken motif overload.
8. Split-Level Homes
A staple of 1970s suburbia, split-levels can be polarizing but offer unique opportunities for creative staging.
Staging Tip: Use furniture to help buyers visualize distinct zones within the open layout. Keep the decor cohesive between levels to create a sense of flow. Mirrors and light, airy decor can help counteract the sometimes cramped feel.
9. Log Cabins
The quintessential getaway home, log cabins are all about rustic charm and natural materials.
Staging Tip: Avoid going full “hunting lodge.” Focus on cozy furnishings, soft lighting, and nature-inspired decor. Use textiles like wool and linen to add warmth, and keep it simple to let the woodwork shine.
10. Urban Modern
Sleek, angular, and unapologetically contemporary, urban modern homes often feature industrial elements and open floor plans.
Staging Tip: Emphasize simplicity and functionality. Use bold, statement-making furniture pieces and keep the color palette monochromatic with occasional pops of color. Highlight the open layout with thoughtful furniture placement.
Staging a home isn’t just about making it look pretty—it’s about telling a story that resonates with buyers. By understanding the unique features of each architectural style, you can create spaces that not only showcase a home’s potential but also make buyers fall head over heels. So, next time you walk into a Pacific Northwest listing, take a moment to appreciate the architecture and let it guide your staging strategy.
Because, as we all know, the right staging can turn just another house into the one they can’t live without. Get your instant pricing now by clicking here.