Design Principle: Why We Stage Outdoor Living

Ah, summer! It’s coming and it’s a time when all of us think of getting away.  If you’ve been sheltering in place this spring you are probably itching to get out of the house.  While it may not be possible yet to go on vacations, we can take advantage of the outdoor spaces we have in our homes.  

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Patios, balconies, even front porches are additional usable square footage to our homes and we can take advantage of every inch. In home staging, we want to show off the promise of every space.  We want the potential buyer to envision themselves in that space, take in the scenery, heck, even sit down and contemplate life for a moment.  That’s why staging an outdoor space is just as important as staging an indoor one.  

People, in general, can figure out what size a sofa is and mentally imprint it on a space.  It’s a lot trickier with outdoor spaces, though.  Outdoor furniture comes in all different sizes, styles and uses. It’s difficult to envision what a bench or bistro set might look like on a challenging outdoor space. In home staging, we want to give the home buyer an idea of how that space can be used. Seeing a lovely lounge scene on a master bedroom patio gives the buyer a real clue as to what that space can be.  Maybe they never thought of having morning coffee off of their bedroom.  Maybe their current patio is used for bike storage.  Maybe they are so busy thinking of kitchens and bathrooms they neglect to think about themselves. But setting a scene for them to imagine their future there may just be what seals the deal on this particular home.

We want the buyer to consider the entirety of the house and so the outside must be a continuation of the incredible work done inside. When staging inside, we have walls on which to hang art or furniture that can hold lamps and accessories. Outdoor spaces have less to work with and therefore need careful consideration.  We don’t hang art on exterior walls (don’t even ask) so we have to use the view as our visual accessory.  Setting an elaborate tablescape outdoors is often impractical and unnecessary, so thoughtful accessorizing needs to be used to give the idea of future uses. Our job as home stagers is to give the buyer just enough of a lead to begin their fantasy and let them fill in the blanks with the particulars. 

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In this new era of virtual tours and online home shopping, it’s paramount to take advantage of every asset you have.  Someone looking through real estate photos on their tiny apartment kitchen may see a tasteful outdoor dining table for six on a rooftop deck and dream of the dinner parties with friends they can have there. A little bench at the front entryway stirs up ideas of putting on your sneakers before a long run with the dog.  A cozy lounge tucked away inspires thoughts of long conversations over wine with your partner.  Setting that outdoor space with furniture and a few accessories is the home stagers’ way of inciting that fantasy in a new home buyer’s mind. 

We all need a getaway - someplace to refresh and unwind.  Our current situation may not make that a possibility, but if we are creative and inventive, we can find those little retreats in our very homes.  As home stagers, we can use our craft to inspire people; give them options they may not see for themselves. Making full use of all spaces in and around a house sets it apart, makes it a winner and makes it a place you want to come home to.


Spade and Archer Design Agency is a professional home stager in Portland, Seattle and Los Angeles. We start every single project with our Instant Price so let’s start the process of selling your home with an easy, free and instant quote. Spade and Archer is your no-risk, pay-at-closing, touchless installation, instant pricing home stager and we can’t wait to work with you.

Reopening Safely with Touchless Home Staging

Everyone is looking forward to “reopening” and getting on with life as before.  Realistically speaking, that doesn’t seem logical to anticipate.  Nothing will be exactly the same — maybe ever again. Everyone going into this uncertain future will have to change, adapt, evolve, pivot, zig-zag and maybe even wing it while the world figures out what it wants to look like.  Humans are adaptable and with education and humility, we will all survive and even thrive. Business is no different.  The changes in the past few months have shaken up the last 100 years of complacency about “how we do business.” And maybe it’s about time.

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If you are a small business right now you’re probably freaking out wondering how to continue.  Some of the greatest techniques are coming from people who are genuinely just doing whatever they know how to do naturally.  For example, the local dry cleaner merely called the company to ask how we were doing.  He didn’t ask us to bring anything in or beg for business.  He reached out to show real concern for our family and our safety.  It was much appreciated.  In that call, too, he let us know that he was still open, still doing his same phenomenal job and still there if we should need him. 

Business operations must inevitably change, but if you are still able to provide a recognizable service, people will feel comfortable and this will make them feel “normal.” That normalizing of people’s lives will encourage them to spend money.  If they feel like the world is ending, they are less likely to spend cash.  But as a business, if you can provide stability and reassurance, they will feel comfortable spending as they used to.

If your business is still open, your greatest asset is communication.  Let people know you are still around and still alive.  Shout it to everyone who will listen.  Let people know you are safe and operating with their best interests at heart.   Phone calls are a great personal touch, but social media is the loudest megaphone you can have right now.  Facebook, Google, Instagram, Twitter - if you’re not on them, do it now!  Show people you are open.  Show them the safety protocols you have in place. Remind them of the great service you once provided and let them know you are there for them now.  Reassurance is valuable asset in a time of uncertainty. 

Make yourself accessible. Make it really easy for people to Google you. Tell your followers how you are operating. If it’s a drop-off/pick-up situation, let them know how to easily do it.  If you have “curbside” or “touchless” let people know.  Whatever your service is, find a way to get your customers informed and flowing smoothly with your new operating standards.

No one is leaving their house right now. No one is driving around looking for your sign. No one cares to deep-dive into the ether looking for you. You have to come to them. If you have access to an email list or if you're on Facebook or if you can pay for Google ads, this is a really good way to promote your business. Everyone is home now and tuned into even the tiniest screen - and if business owners can communicate through those screens, that is how you are going to talk to your public.

Smart people know what they don’t know. Surround yourself with knowledgeable folks whose advice you respect. Listen to webinars, podcasts, and consultants every day - you have the time - and take their words to heart. You may hear something and completely reject it as it doesn’t speak to you.  Yet, you may also find that something stands out, makes total sense and is something you can implement immediately in your business. The more information you get, the more you can decipher what works.  Listen to entrepreneurs in your industry and outside of it.  Good ideas come from all sources.

In this time of upheaval, disinformation can run rampant.  People aren’t trying to purposely mislead you (at least you hope not) but maybe they jump to conclusions that don’t make the most sense.  Information is one of those commodities where it never hurts to diversify.  Gather as much information as you can from as many sources as you can.  Then you can sift through it and find what works best for you.  You were savvy enough to start your own business in the first place, you are smart enough to listen to the right people as well. 

Information is awesome and it’s the solid foundation you need to grow your business.  But knowledge without action can be masturbatory.  Take these great ideas you’ve spent hours cultivating and put them into use.  They may work, they may fail, but the only way to know for sure is to do it. And, in the interest of transparency, tell your customers what you’re doing.  Let them know it’s for their benefit and include them in the review of the procedure.  Their feedback will help you, keep them interested and possibly streamline your operations.

“New normal” is more “old school” than some would believe.  It’s about customer interaction.  It’s about feedback.  It’s about using all the tools available.  We all have to improve our customer service through constant, open communication.  We have to adapt operations to meet the new safety standards (which should have been improved eons ago). We have to think innovatively and act smartly to stay relevant. Reach out to your customers, not to just solicit business, but to make a genuine connection.  Ask them how they are doing.  Tell them how you are doing. In isolation, a phone call from the dry cleaner, a text update from your favorite restaurant, or a clever email newsletter from your home stager, serves as a point of connection.  Using new tech to make old-fashioned connections is a great way to keep your business in the forefront of people’s minds and, more importantly, their hearts.

As we accommodate all the needs of our real estate partners, know that as you reopen we’ll be keeping all of our COVID safety practices in place — starting with our Instant Pricing tool to get you a quote for your next listing.


Spade and Archer Design Agency is a professional home stager in Portland, Seattle and Los Angeles. We start every single project with our Instant Price so let’s start the process of selling your home with an easy, free and instant quote. Spade and Archer is your no-risk, pay-at-closing, touchless installation, instant pricing home stager and we can’t wait to work with you.

Behind the Yard Sign: Steps to Promote Property Listings Post-COVID with Windermere's Nancy Chapin

There are a lot of things that a real estate agent can do to promote a listing. While we continue the awkward yet necessary social distancing amidst COVID-19, everyone (no matter what type of business you’re in) is having to figure out which strategies and services, new or old, will help them succeed in this new normal and beyond. For those of us trying to sell homes now and in the future, it’s going take a lot of recognition of our strengths and weaknesses and a lot more practice behind the camera.

People are all so different, and we all respond differently to the various forms of media and marketing that are thrown our way… but what is for certain, however, is that to get someone’s attention, those visuals must stand out. They have to pop! (It was referred to as Pop Art for a reason, y’all.) A listing isn’t anything worthwhile unless it can really get your attention. Compare it to online dating! Would you swipe right to a photo of someone who just rolled out of bed and clearly isn’t trying? Umm, no thanks! Buyers are more likely to spend time with and give attention to the light, bright, thoughtful imagery of their next potential crush! Funny enough, this mentality is the same for housing. Give walls a fresh coat of light neutral paint! Brighten things up with lighting and show off those windows! Stage the home, inside and out! Give it that much needed makeover that enhances its natural beauty. Set the stage for the next homeowner to make it their own. If you put your best foot forward and make the listing shine, there’s a higher chance of getting buyers to consider moving to the next step – the 360 walk-through.

LISTEN TO EPISODE 3 WITH WINDERMERE’S NANCY CHAPIN

Behind the Yard Sign co-hosts Justin M. Riordan and Kelly Hanahan from Spade and Archer welcome Nancy Chapin from Windermere to talk about listing during COVID times.

Behind the Yard Sign co-hosts Justin M. Riordan and Kelly Hanahan from Spade and Archer welcome Nancy Chapin from Windermere to talk about listing during COVID times.

Since open houses are a no-no these days, what better way to get a potential buyer closer than to do a customized 360 degree video walk-through for them! Our dear friend Nancy Chapin of Windermere Real Estate in Seattle, WA shared a few tips with us about her experience using such marketing tactics saying that she makes sure to show off the home’s floorplan in addition to its key features because she knows that’s a huge aspect in the decision-making process. “Neighborhood and configuration are the top. Everything else – finishes, countertop – they can change that out over time. If the configuration is quirky, that is really what people want to know.” And you don’t even have to be the seller’s representative to make one! Agents visit and tour homes so that buyers don’t have to right away, so why not record a video for your buyers and share it with them to review when they can really take it in? Hopefully they’ll want to watch it more than once, and if so, then they can.

But wait, there’s Matterport! Is it worth it? Maybe! Our owner & founder Justin Riordan shared his insight mentioning that he finds Matterport tours choppy and harder to navigate leaving him frustrated, but when his son gives it a whirl, he’s all about it! It’s purely a matter of your audience when it comes to this high-tech home tour, so yes, it could definitely be worth the investment.

And here’s another big listing suggestion – just say no to virtual staging. It may get you some great listing photos online, but it leaves your buyers high and dry when it comes to the videos, Matterport, and ultimately their in-person visit. Nancy reinforced this notion. “The goal is always to get somebody to leave their house, go across town, and come experience that home within those walls because I personally think, all those homes kinda have a soul, and you kinda feel it.” Nancy is an avid fan of staging for listings -- especially now because without staging, it’s much harder to drum up those warm, fuzzy feelings from a potential buyer when you have a lifeless, empty home.

If you want to cater to the broadest range in demographics, we say do it all! A quick coat of paint, thoughtful homestaging, professional photography, video tours, Matterport walkthrough, social media posts… all of it helps right now while we wait to even see if we begin frequenting open houses again. You might as well invest all the funds you’d be spending on printed flyers and tasty lunch offerings on those virtual marketing tools. You’ll find yourself not only with a new adaptive skillset, but also a very likely chance of a house sold! 


Spade and Archer Design Agency is a professional home stager in Portland, Seattle and Los Angeles. We start every single project with our Instant Price so let’s start the process of selling your home with an easy, free and instant quote. Spade and Archer is your no-risk, pay-at-closing, touchless installation, instant pricing home stager and we can’t wait to work with you.

Spade Stories: Meet Seattle Home Stager Riley

SEATTLE DIRECTOR
RILEY HALL

Did I grow up as a little boy prancing around the house pretending to be a residential home stager?

No….but maybe, yes, if I’m honest?

When I was not playing “farm” with my sister’s My Little Pony, I would run around my room making sure my latest Lisa Frank sticker-filled works of art were taped perfectly straight on the wall, that all my Ranger Rick magazines were facing the same direction on my shelves, and that the stuffed animals on my bed were staggered in such a way that they could all see what was going on in my room.

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Was it pediatric OCD or the first visible sprout of a budding career as a home stager? 

We may never know.

In some ways, organizing books and arranging stuffed animals is what I still do today but instead of stuffed animals, it’s throw pillows.

Hi. I’m Riley. I’m the director of Spade and Archer’s Seattle location.

While growing up in rural Texas, I was taught two rules: work hard and be curious….and don’t complain about the smell of cow shit; it’s the smell of money. But that rule isn’t as transferable as the other two.

Work hard and be curious.

Those two rules have stuck with me.

I’ve always worked hard and I continue to explore my curiosities. Which is why after 10+ years of working as an art director and graphic designer in the publishing world in Orange County, I found myself wanting to explore my curiosity of designing physical spaces as opposed to designing print or digital pieces.

While I loved my life in California and loved working in a field that allowed me to be creative, there was a part of me that wanted to explore a more tangible form of design in a new city. 

I had always been the person my friends would go to for advice on paint color or furniture layout, but turning that talent into a career? I didn’t know where to start. 

I figured the best way to figure it out was to follow that curiosity and take some chances. So in 2015, I moved to Seattle and continued working as a graphic designer churning out contract design work for tech companies to float me while I explored opportunities in the staging and home design field.

Shortly after being in Seattle, I got connected with Spade and Archer and met Justin and Chad, our Founder/Owner and Creative Principle respectively.

After a rather unusual interview process involving telling a stranger I could not be their friend, I was hired.

The Seattle offices of Spade and Archer had just opened and I was hired as a junior design manager. I worked my way up to design manager after several months of quite intense training on the subtle nuances that set Spade and Archer apart from other staging companies. 

Now, after nearly four years, I’m the director and get to lead the powerhouse team of designers and warehouse staff we have here in sunny Seattle.

Working for Spade and Archer, I get to do so much more than arrange accessories on a table or select art. I work with a team who loves what they do and together we are able to transform empty rooms into aspirational spaces in which people are able to envision living their lives. 

It’s a rewarding feeling for sure.

With each new project, I still get to explore my curiosity by selecting the perfect pieces for each home. And while I don’t play with My Little Pony anymore, that won’t stop me from spray painting one gold and arranging it on a nightstands next to a lamp and a perfectly-made bed to be photographed to help sell a house.

Behind the Yard Sign: Coldwell Banker Bain's Todd Shively and Managing Real Estate in COVID Times

Behind the Yard Sign | A Tell-All Real Estate Podcast by Big-Mouthed Home Stagers

EPISODE 2: Managing Real Estate in COVID Times, Interview with Todd Shively, CCB Managing Broker

In unprecedented times, we turn to leaders in our industry to help guide us and lead us in new directions.  Todd Shively is the Principal Managing Broker of Coldwell Banker Bain Capitol Hill, one of the more than 30 CBBain offices in Washington and Oregon. He’s a career real estate professional and a good friend of Spade and Archer. In his many years in real estate Todd has seen and done it all, but this is uncharted waters for all of us. So, we asked him how he was navigating these turbulent times and what advice he had for the rest of us in the real estate arts.

Podcast co-hosts Spade and Archer founder, Justin Riordan, and marketing side kick, Kelly Hanahan, welcome Todd Shively to the show.

Podcast co-hosts Spade and Archer founder, Justin Riordan, and marketing side kick, Kelly Hanahan, welcome Todd Shively to the show.


“My agenda primarily focuses around crystal clear communication; providing touchstones for the brokers so that they have a sense of continuity”, Todd said.  With multiple agencies and government outlets providing constantly updated- and often conflicting- information it is important to stay in constant communication.  “We do a lot of meetings. I ask everybody to get on the video and we do our regular meetings at our regular times. We have happy hours three times a week. People begin to fall into the rhythm of things. We have a couple of additional meetings in the mornings just to be available if somebody wants. We are helping folks who are not regularly in touch with their clients and trying to get them to use this time in the best way possible.”

And though the office is closed, Todd still goes in on Tuesdays just check on the basic infrastructure and provide a sense of continuity.  Agents can set up appointment times to come in and pick things up if necessary. The goal is to get the work done to the degree that they feel they can safely do it.  All models of business operation are going to change and it’s up to us to take what we know how to do and adapt to the change.

A major part of our business is the open house. Unlike a sweater you can return or an essential item you can order online, most people want to actually experience the home upon which they are spending thousands of dollars.  Social distancing orders drastically alter the way business has always been done.  Dozens of people showing up to walk through a stranger’s house right now is dangerous and impractical.  Some agents have just been posted up in a house waiting for people to arrive and the idea that they're just going to say, ‘I'm just going to conveniently be here with the door open and try to stay far away’ and having people standing out in the line really just flies in the face of everything we're trying to accomplish. Showings have to be scheduled now- it’s the law- and everyone should be ok with that. “Let's just get on board with the rules,” Todd says.

What does the future hold for real estate?  How long will we be in this new modus operandi and how can we best serve the client? The future is uncertain, but many things that we are doing now can carry over into the new way of doing business. Maybe all of this should be applied permanently.  “I think everyone's behavior is going to be affected for a long time.” Todd says. “In terms of how we allow the public into our spaces and engage a public space we’re really trying to create enough of a sense of structure that people can feel as safe as they can coming into the house. You sort of just have to say: let's do everything we can within the smallest box possible to facilitate for the needs of the greater good.”

With the ever-changing landscape of business vs. virus, economic health vs. physical health, and personal freedoms vs. the good of the public we must bob and weave if we are to survive.  Many industries will not make it out of this pandemic at all so it’s up to real estate leaders and professionals to try whatever they can to make it through.  This industry has been adaptable in the past with adopting the online viewing format.  We have created virtual tours and stunning imagery to engage buyers. This is a 24 hours service industry even with socializing restrictions. It’s up to all of us to adapt and move forward.  Real estate will always be an essential business.  Safely moving forward, leading this and other industries in new techniques, and maintaining the customer connection through any means possible is how real estate will survive and thrive in the future.

Spade and Archer Design Agency, a Portland, Seattle and Los Angeles home stager, has real estate’s most fun job.  Staging homes is endlessly exciting—especially when properties are sold faster and for more money — but we also get the insider’s view of countless agent and client interactions. Our decade of experience watching real estate professionals do their work inspired us to share the stories happening Behind the Yard Sign. 


Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan.