Design Principle: Let In the Light

Have you ever entered a dark, dingy room and thought: this feels like home?  Not us either.

Light in a room is what makes it feel inviting and comfortable.  If you want someone touring your home, contemplating buying it, feel welcome and at peace in it you need to embrace the light.

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In real estate, the old adage goes: windows sell homes. We may all love the security of a home’s walls, but the windows are what connects us to the outside and make being inside a joy.  At Spade and Archer, our first recommendation is always to let in the light.  Removing window coverings is the easiest way to do that.  Take everything off your windows and let the light shine in.  Curtains can feel heavy and ominous.  Remove those dusty old curtains and let the architecture of the home shine.  Give the buyer a blank canvas and the opportunity to see the room in its entirety. As well as removing the curtains, be sure to take down any drapery rods and hardware, patch and paint the walls and make it like those curtains never existed.  You’ll be amazed at the instant positive response you receive from a light, bright room.

Let’s not forget shutters and blinds in this scenario too. Even in their most open position, these can reduce the light coming into the room by almost 50%.  They can also make the windows look smaller too.  Take them down, remove the hardware and let all the light in.  And while you’re at it, give those windows a good cleaning too.  No sense taking down all the window coverings to reveal dirty, crusty old windows.

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Even with the window coverings gone, some rooms can feel dark and small due to paint choices.  There is a segment of the population that likes dark, moody wall colors and if a buyer does, they can paint once they move in.  But our job is to present the home to as many potential buyers as possible.  Light, neutral paint will instantly make a room feel expansive and clean.  It will appeal to the larger buying population. Heavy, oppressive colors will not make your home inviting.  Give it a refresh and watch the offers roll in.

But what if there are no windows in a certain part of the house?  What if even with removing the window coverings and lightening up the paint the room still feels dark?  Well, that’s where staging can really save your bacon.  At Spade and Archer, we use multiple lamps throughout the home to heighten the atmosphere. Using warm, white light bulbs (not harsh blueish ones) we create an air of both warmth and light.  Our lights are always on timers set to come on in the morning and go off at dark.  A buyer simply needs to walk into one of staged homes and feel instantly welcome.  The lights are on, the windows are open and the scene is set for the buyer to make themselves at home. 

This is especially important in the cities we stage. Home staging in Portland and Seattle means we are working with Pacific Northwest weather and limited amount of light for many months of the year. Residents are always light-starved! And when we home stage in Los Angeles, the weather is of course why most people live there so we want to help show off that amazing California sunshine.

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Spade and Archer Design Agency is a professional home stager in Portland, Seattle and Los Angeles. We start every single project with our Instant Price so let’s start the process of selling your home with an easy, free and instant quote. Spade and Archer is your no-risk, pay-at-closing, touchless installation, instant pricing home stager and we can’t wait to work with you.

Behind the Yard Sign: Developing a Real Estate Brand That Makes You Stick Out

A good brand starts with good values.

It’s a common human affliction to want to be liked and—deny it all you want—businesses are prone to it too.  In business, sometimes, people want to be everything to everyone.  They want to please everyone and try to be everyone’s best resource or the only company out there, but that’s nearly impossible to do.  Young businesses especially tend to be people pleasers and end up weakening their brand in an effort to get 100% of the jobs 100% of the time.  As Katy Perry sings: I stood for nothing, so I fell for everything.

We talked with Windermere’s William Gilliland about his own core values. We brainstormed right there live in the interview the qualities that keep his clients coming back. Listen to the episode here.

When developing a brand that makes you stick out, think about who you are. What do you stand for?  What are your core values? How do you live your life? What are your morals? What do you live? When you find out what you are, that's your brand right there.  Take some time to delve into those deeper questions so that when asked, “What sets you apart from the umpteen million other options out there?” you have a concise, genuine and unique answer. 

At Spade and Archer we work to maintain a visual brand both online and in our home staging design work that our listing partners in Seattle, Los Angeles and Portland can identify right away.

Typewriters and other vintage touches are a design staple in the Spade and Archer brand. You always know you are in a Spade and Archer home staging design in Portland, Seattle or Los Angeles when you spot a period typewriter on the office desk or a nostalgic radio in the kitchen!

Another aspect of a brand that stands out is it answers an essential need for your clients. Can your customer say when they see your collateral, messaging, and online presence that, “this person/company was put here to solve a problem for me?” Are you addressing a specific pain point of your demographic?  Do you have a certain way of getting to the root of what your customer really needs?  If not, then why would they seek you out?

Knowing how you operate allows you to know your best customer.  The bigger you think your audience is, the more diluted your brand is going to be. Targeting the needs, wants and demographics of the people you want to work with will help you work the best. To know thyself is to know thy customer.  Are you super detail-oriented, involved in constant communication and heavily invested in the process?  Then a customer who is not focused on the minutiae, who is hard to get a hold of and only wants to know the end product is probably not the best person for you.  Instead of spending time chasing every customer who may not fit your work style, hone in on the ones who vibe with you.  The reason you share yourself in your business is to attract like people. The work will flow easier and they will be repeat customers because you are both on the same wavelength.

 If you know who you are then you know how you can help. Self-awareness in business—as in life—is the only way to get ahead.  A brand that stands out is one that knows what it is, what it can offer and what makes it special.  You have the ability to help people with your special skill set.  You are in business because you think have something to offer the world. In developing a brand that stands out, go to the foundation of it: YOU.  You will attract customers who work like you because they know you. You will have a business that is sought out because they trust how you work.  Develop your voice and your business will too.

Spade and Archer is ten years into their home staging brand (something that never stops evolving!) and while our look or offerings may always be leveling-up the core values have not changed. “Beautiful homes, thoughtfully conceived and gracefully executed” has been our guide post from the beginning. Trouble with a client concern? Return to our values. Stumped on a design issue? Return to the value. Hard conversation with an employee? Return to the values.

We can say 100% that the theme of “grace” has been endlessly valuable during the COVID-19 sheltering-in-place and slow of the real estate economy. When in doubt, we respond with grace. Grace with clients, our coworkers and ourselves.

What are the values that create your brand?


This article is from Episode 4 of the Behind the Yard Sign podcast where Justin and Kelly interview Windermere Realty Trust’s William Gilliland on his long standing ability to create and nurture relationships in his business. Is networking a gift or a skill? William gave a peak into his lifelong story on how he learned how to connect with people, listen and serve better, and grow a business. His values around connection are a priceless lesson on influence and creating trust and Kelly and Justin loved his journey — and tale’s of his grandmother!⠀

Listen to the full podcast at www.spade-archer.com/behind-the-yard-sign.

Justin and Kelly talk about brand loyalty and brand differentiation inside and out of the real estate ecosystem. As a service provider who IS a vendor and also HAS vendors — Spade and Archer as a home staging company has a unique perspective on how to choose business relationships that reflect your own values and goals.⠀

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan.⠀


Spade and Archer Design Agency is a professional home stager in Portland, Seattle and Los Angeles. We start every single project with our Instant Price so let’s start the process of selling your home with an easy, free and instant quote. Spade and Archer is your no-risk, pay-at-closing, touchless installation, instant pricing home stager and we can’t wait to work with you.

 

Design Principle: Aspirational and Obtainable - Bridging the Gap

If you’re looking to purchase a home, you're probably daydreaming about the possibilities of what it'll look like. You imagine, perhaps if you're in Seattle, an incredible view of the Puget Sound through a large picture window at the end of a handsome living room outfitted with a masterful fireplace, or maybe in Los Angeles you're imagining something with a huge outdoor deck off of your well-appointed kitchen with sleek dining and living spaces. Perhaps, though,  you're downsizing in Portland, and you can't wait to only have that one grand master bedroom as the hero of your soon-to-be condo. Beautiful to envision, right? We all love thoughtful features that enhance our lives and show off the environment around us, but what about the items that we use to fill our houses? How will those things help to make it a home? 

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You know that mid-century house you sulk over every time you drive by it? (Just go with me here.) It's probably not filled with all the mid-century specific furniture you think would go along with it. It's an extremely unobtainable achievement to do such a thing. If that were the case, it'd probably be a superhost listing on Airbnb's luxury experience list of places to stay in Palm Springs. That is 100% an aspirational achievement in decor. Would we love that and feel like a celebrity featured on a movie or magazine set? Definitely. Would we would go crazy with zillions of selfie posts on our profile page? Very likely. (No judgement here.) Again, it reflects a look that is completely and solely aspirational.

When you think about the homes of the average person, though, we all live with an often eclectic assortment of furnishings that have some sort of meaning or history to them. Most commonly, such furnishings are inherited or purchased second-hand. No one's home is furnished purely with all new things. Whether it's your grandmother's dining table that you were lucky enough to inherit, the desk that you used in grad school that now acts as a gaming station in your son's bedroom, or the vintage bench you scored at that random garage sale and couldn't dream of leaving behind. Real houses have furnishings with real stories and real purpose.

So why are we here writing about this for a home staging blog? Because it's a super important detail to recognize, and it goes a long way when it comes to setting a stage for home buyers. By using a mixture of furnishing styles, you create an obtainable look that is relatable. It's a sure-fire way to make a buyer feel more comfortable in a staged home. With this strategy, there is at least one piece in every room that the viewer can identify with, and it may even draw up a conversation because they like it so much! (And yes, we can sell it to you if you so desire.)

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Our Creative Principle, Chad Hinke, took this rule of "Aspirational and Obtainable" that was set as a Spade and Archer standard and found a great way to expand upon it for today's generation of buyers. If you have something old, give it a fresh spin by mixing it with something new. The contrast will give it a bit more character in a good way. One common thing you'll find in our home stagings at Spade and Archer is an older dining table with a new set of dining chairs, or visa versa. This way you avoid presenting what looks like grandma's dining room and create an interesting contrast worth gabbing over. Don't get us wrong, new furnishings are spectacular and can be a great investment, but when selling a home, you never know who exactly is going to be considering making the big purchase. You want to appeal to the masses, and the mixed use of furniture styles or ages can help to attract in a bigger audience and have them lingering a bit longer. 

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With home buying being such an emotional process, it's best to avoid triggers or turn offs that could turn a potential buyer away. There are all sorts of do's and don't's to accomplish that. This notion of finding a happy medium between aspirational and obtainable is not one that most may recognize. Just remember, you want to tell a story with each listing that will inspire and not overwhelm or intimidate. Hopefully, your home stager knows just how to accomplish that.


Spade and Archer Design Agency is a professional home stager in Portland, Seattle and Los Angeles. We start every single project with our Instant Price so let’s start the process of selling your home with an easy, free and instant quote. Spade and Archer is your no-risk, pay-at-closing, touchless installation, instant pricing home stager and we can’t wait to work with you.




BEHIND THE YARD SIGN: THE POWER OF BUILDING RELATIONSHIPS WITH WINDERMERE'S WILLIAM GILLILAND

We recently caught up with our good friend and longtime Portland home staging client William Gilliland of Windermere Realty Trust to learn about his process through listing in COVID-times. It's always great conversation with William. We knew he would offer some reassuring insight of translating people's needs during the pandemic, but we found ourselves discussing the deeper truth of building strong relationships and how they serve a time-tested bigger picture.

LISTEN TO EPISODE 4 WITH WILLIAM HERE

William grew up around real estate as his father was a commercial agent, but before following his father's footsteps, he actually began working in luxury car sales. That experience was great training for being a real estate agent. "A good car guy sells around 15 cars a month," he told us, and he was successfully doing that and then some! William recognized later on when making the career switch, that car sales entailed essentially fast transactions but that, for him, it related so much to real estate. That's because, with every account, he treated clients like he'd see them again and built a connection which catered well to referrals and creating loyal relationships.

In episode 4 of Behind the Yard Sign Justin M. Riordan and Kelly Hanahan of Spade and Archer interview Windermere’s William Gilliland about the power of relationships in real estate.

In episode 4 of Behind the Yard Sign Justin M. Riordan and Kelly Hanahan of Spade and Archer interview Windermere’s William Gilliland about the power of relationships in real estate.


There were other things, too, relevant to car sales and real estate. In car sales, you often think of mainly working with buyers, when in fact, as William explained, it's much more varied than that. Similar to real estate where sellers are needing to sell their current home to buy a new one, a car sale often involves a trade-in where there are still concerns of updates, maintenance, and getting the best value. You have to take something that's used and make it shiny and new again for the next buyer. The two fields translate almost seamlessly. 

When asked about his talent in networking and relationships William said, "I think it's a skillset and a gift. A lot of the time you have to figure out -- how do I talk to this person? You have to figure out who they are, how they are, and what they like. I've always been able to do that." How might you ask? He thanks his grandmother. "She taught me a whole bunch of things that I still use everyday. She always found something that she could talk to you about, even if she had no idea what it was, and I think a lot of times you have to just do that."

As we recognize all the challenges that we've had to face with Covid-19 and the level of alterations we've made in the way we operate and sell in real estate, William reflected briefly, pointing out that he was actually really busy through it all, and he has his relationships to thank for that. "I'm really lucky ...I think it's just because I've been really consistent in talking to my 368 person sphere and 1448 agent network that I regularly reach out to, and I've done that from the beginning." 

William also truly understands the investment that his clients are making with these large property transactions. "It's their real money. If they're crazy enough to hire you, then you need to be respectful of the fact that... That is their real money, that's their budget... They deserve the same treatment, consideration and diligence that anybody does." For every ounce of care an agent might have over a property detail, you can bet that the client cares ten times over. We as professionals in this field, cannot overlook the concerns of the client, because the price is huge, and even more important -- it's emotional.”

William has no problem staying realistic when it comes to people liking you or not as an agent. "This is a really easy business to get your feelings hurt in ...you're not going to be everyone's cup of tea. It's why there are so many agents out there!" He noted that with all the little nuances and needs for each buyer or seller, every agent will help accomplish those goals differently, and he realizes that he's not always going to be that person. William noted that he doesn't trust anyone without the courage of their convictions which is so motivating in this world of many. 

"We've had many downs and big ups in the last ten years, but it looks so easy right? It's really not, and you do have to have some skills in this business to do it well," William reiterated. He's not suggesting that you start off in car sales, of course. There are plenty of ways to learn and understand the power of relationships, so it's just a matter of how you look and listen beyond yourself to grow that skill and make it your own. 


William and Spade and Archer’s most recent home staging partnership in Portland.

William and Spade and Archer’s most recent home staging partnership in Portland.

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Want a chance to learn a bit about our skills in home staging and how we can cater to your needs? Start with your free Instant Pricing for home staging in Portland, Seattle or Los Angeles and let's get started!

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Design Principle: Why We Stage Outdoor Living

Ah, summer! It’s coming and it’s a time when all of us think of getting away.  If you’ve been sheltering in place this spring you are probably itching to get out of the house.  While it may not be possible yet to go on vacations, we can take advantage of the outdoor spaces we have in our homes.  

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Patios, balconies, even front porches are additional usable square footage to our homes and we can take advantage of every inch. In home staging, we want to show off the promise of every space.  We want the potential buyer to envision themselves in that space, take in the scenery, heck, even sit down and contemplate life for a moment.  That’s why staging an outdoor space is just as important as staging an indoor one.  

People, in general, can figure out what size a sofa is and mentally imprint it on a space.  It’s a lot trickier with outdoor spaces, though.  Outdoor furniture comes in all different sizes, styles and uses. It’s difficult to envision what a bench or bistro set might look like on a challenging outdoor space. In home staging, we want to give the home buyer an idea of how that space can be used. Seeing a lovely lounge scene on a master bedroom patio gives the buyer a real clue as to what that space can be.  Maybe they never thought of having morning coffee off of their bedroom.  Maybe their current patio is used for bike storage.  Maybe they are so busy thinking of kitchens and bathrooms they neglect to think about themselves. But setting a scene for them to imagine their future there may just be what seals the deal on this particular home.

We want the buyer to consider the entirety of the house and so the outside must be a continuation of the incredible work done inside. When staging inside, we have walls on which to hang art or furniture that can hold lamps and accessories. Outdoor spaces have less to work with and therefore need careful consideration.  We don’t hang art on exterior walls (don’t even ask) so we have to use the view as our visual accessory.  Setting an elaborate tablescape outdoors is often impractical and unnecessary, so thoughtful accessorizing needs to be used to give the idea of future uses. Our job as home stagers is to give the buyer just enough of a lead to begin their fantasy and let them fill in the blanks with the particulars. 

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In this new era of virtual tours and online home shopping, it’s paramount to take advantage of every asset you have.  Someone looking through real estate photos on their tiny apartment kitchen may see a tasteful outdoor dining table for six on a rooftop deck and dream of the dinner parties with friends they can have there. A little bench at the front entryway stirs up ideas of putting on your sneakers before a long run with the dog.  A cozy lounge tucked away inspires thoughts of long conversations over wine with your partner.  Setting that outdoor space with furniture and a few accessories is the home stagers’ way of inciting that fantasy in a new home buyer’s mind. 

We all need a getaway - someplace to refresh and unwind.  Our current situation may not make that a possibility, but if we are creative and inventive, we can find those little retreats in our very homes.  As home stagers, we can use our craft to inspire people; give them options they may not see for themselves. Making full use of all spaces in and around a house sets it apart, makes it a winner and makes it a place you want to come home to.


Spade and Archer Design Agency is a professional home stager in Portland, Seattle and Los Angeles. We start every single project with our Instant Price so let’s start the process of selling your home with an easy, free and instant quote. Spade and Archer is your no-risk, pay-at-closing, touchless installation, instant pricing home stager and we can’t wait to work with you.