At Spade and Archer, our mantras surrounding our core value ‘TENACIOUS’ are as follows:
We understand our whole is greater than the sum of our parts.
We are diligent, reliable, loyal, hardworking, dedicated.
We have an unforced yet commanding presence.
We are determined, tough, willing, able.
We never complain needlessly.
We value strong leadership.
We encourage teamwork.\
Thank you for following along with our core value series, this week we will dive into our fourth and final core value ’Tenacious’. At Spade and Archer we embody tenacity through our determination, diligence and dedication. We understand that in being tenacious we have an unforced yet commanding presence that sets us apart and elevates us. While diving into tenacity and true grit we couldn’t think of anyone better to share with you than our dear friend Dana Austin of Cascade Sotheby’s International Real Estate.
Dana Austin’s story begins in Los Angeles as a girl who loves shoes and takes her on a journey through self discovery as she becomes highly sought after in the world of big name footwear designers. Dana pivoted career's and successfully entered the wold of real estate 24 years ago. She shares with us how she successfully went through a brand change to the hard lessons and the wins she has faced as a realtor.
When asked about the challenges of changing her name and rebranding herself Dana states, “I could have kept Griggs but it wasn’t authentic to me. And I kind of live my life with no fear and said you know what I have got to do this […] It’s my job to tell my client’s where I am. It’s my job to tell my client’s where to find me and what my name is.” Her tenacity and confidence ensured that the transition was seamless and successful.
As Dana reflects on how she felt beginning her real estate career in a city where she hardly knew anyone she states, “I wasn’t afraid because I knew if you applied the same customer service and business partnership strategy that I would make money.” She was determined to be successful and willing to put in the hard work it was going to take to get there. Dana’s first year as a realtor she sold 49 houses.
As her career flourished she found her passion teaching younger realtors. She headed a mentorship program that teaches real estate agents invaluable career lessons and helps them elevate their game. As she builds her team at Cascade Sotheby’s she mentions how she believes in fostering others businesses more than her own. She understands that the whole is greater than the sum.
Dana is someone who has the desire to do things different and through her tenacity has made her vision and passion a reality. She shows up in service of others as do we here at Spade and Archer and that is one of the many traits we admire about our friend Dana Austin.
To hear her full episode of Behind the Yard Sign, click here.
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